Though Nykaa shares listed at huge profit after the IPO, the shares may be overvalued. The revenues of the company are not very high compared to other companies which have a lower valuation, and it only made a small profit. The brand is also not very well known in smaller towns compared to swiggy and zomato.
The only advantage nykaa has is that security agencies are running a major extortion racket, harassing and criminally defaming women who do not use makeup and are not good looking. They will abuse their powers to humiliate and slander ugly financially independent women, especially if they are single. so the number of women using cosmetics has increased greatly in the last few years.
Women who use make up extensively are getting away with their endless frauds by seducing powerful men in ntro/raw/cbi like mhow monster puneet. For example the greedy gujju stock trader raw employee amita patel with monthly income of Rs one crore, net worth of more than Rs 50 crore has not invested any money in domains, yet because she is an expert in wearing makeup,flirting and seducing powerful men, she is getting a monthly raw salary for faking domain ownership, including this domain since 2013 .
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